What is a Business coach – and do I need one?

What is a Business coach – and do I need one?

What is a Business coach – and do I need one?                              

Many people confuse Business Coaches with Life Coaches, understandably so because there are some common goals and many Business Coaches are also Life Coaches. As confusing as that may sound, all be revealed as we explore these two questions “What is a Business Coach – and do I need one?’’ 

It may be helpful if you read my previous article on ‘What is a Life Coach (and do I need one)? As you will already have a clearer idea of exactly what Life Coaches do. There is however a significant difference between these two types of Coaches so let’s begin with…

What is a Business Coach?

In essence, the Business Coach works on Coaching the Business Owner to achieve their goals for the business. That is the focus of the Business Coach, but this often involves working on the skills and aspirations of the individuals in the business, which is where some Life Coaching skills come in. So, obviously there is some integration of the two disciplines.

To simplify it a little – as one observer put it ”A Business Coach will assist and guide the Business Owner in running a business by helping them clarify the vision of their business and how it fits in with their personal goals. Business coaching is a process used to take a business from where it is now to where the business owner wants it to be.”

The Business Coach assists the owner – or his team, depending on the circumstances to set crystal clear goals and definitions of their values and work priorities. Together with the Business Owner, the Coach then maps out ways and timelines to achieving these goals. 

A clear action plan is created on how to move ahead and progress, but along the way, the Business Coach guides and assists you to stay on track. There are of course many elements to a Business Coaching program – from the business plan to the people, to the financial aspects of maintaining the bottom line – and every Business Coach will have a different strategy.

What’s the difference between a Life Coach and a Business Coach?

The essential difference between Life and Business Coaching is that Life Coaching is usually conducted with the individual and Business Coaching is usually conducted with, or on behalf of, the Business Owner. Having said that, when conducting Business Coaching it is still the individual Business Owner or the individuals in the business who are being Coached.

One of the easier ways to make the distinction between the Life Coach and the Business Coach, because it is important to hire the right one, is to look at the things that they aspire to achieve….

The Life Coach

The Life Coach will work on things like making positive personal changes to find more purpose in life. Improve personal relationships through assisting with stress release, spiritual growth, making better decisions etc. Deal with life changes like divorce, death, moving, job losses etc. Generally try to create a more meaningful and holistic life by combining personal, spiritual, family, work and physical growth. At Self and More this is very much a Focus – but then I am also a Business Coach.

The Business Coach

The Business Coach is more likely to examine and work on leadership styles and listening skills, leadership influence, the business’s vision and purpose and these include strategies, business planning, goal setting etc. The Business Coach will also try to improve communication, decision making, work ethic and team building amongst employees etc.

How do I know if I need a Business Coach?

Coming to the second part of the title ‘’Do I need a Business Coach,” there are a couple of pretty obvious signs that you and your business could benefit from hiring one…

You need independent, objective input – Some business owners simply cannot see the wood for the trees and are missing the opportunities that lie right in front of them. It takes a Coach with an objective point of view sometimes to come in to examine and evaluate your business – where it is succeeding and where it’s going wrong. Wherever there are problems the issue may be with the people, the management style, the strategy or more importantly the culture of the business – and it takes that independent viewpoint to recognise and rectify it.

You feel frustrated and stuck in a rut – Like many Business Owners you started your business with grand ideals but somehow they have not come to fruition and you don’t know why. You can’t seem to get things off the ground or make any significant change. Well, a Business Coach’s assessment can be exactly what you need to reignite the fire in your business and get you back on track. 

You don’t feel that your staff are working as a team – Many businesses fail to progress simply because there is poor leadership, poor communication, poor work ethic amongst the staff – or all of these. A particular strength of any good Business Coach is the ability to ascertain where the problem lies in this situation and get your team and management working happily together – as a cohesive unit, inspired and with the same vision and goals that you have! 

Can some people be life and business coaches?

The answer to this is a resounding yes as I am exactly this. I am a Master Coach trained as a Master NLP Practitioner, a QEC, Enneagram, Life Alignment Practitioner and Advanced TRE Provider and a Mind & Body Practitioner. The combination of these achievements qualifies me to be both a Life Coach and Business Coach – and quite a lot more. 

Further to this, I have 33 years of corporate working experience, including the personal experience of retrenchment, personal trauma and loss, and these have all assisted me to integrate this knowledge into a wide range of highly effective business and personalised life coaching skills over the past 10 years.

Working on myself I realised that I had a special gift to help others. My work, therefore, is at a deeper level and very authentic, but still with a determination to attain impressive results with every individual or Business Owner who is willing to grow through self-awareness and improvement.

I am Marléne Nunes and my business is Self and MoreTalk to me and let me try to assist you to be the best you, or the best business you can be. Often the two are inextricably linked. Stay safe and stay positive.